Supreme is a skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to the skateboarding, hip hop and punk rock cultures, and youth culture at large. The brand produces clothes and accessories, and also manufactures skateboards that are collected like modern art. Its shoes, clothing, and accessories are sold extensively in the secondary market, as supply is limited and demand is high.
The distinctive red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.
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